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Call # KF390.B84 A57 2009
Author Anson, Weston, 1942-
Title The attorney's guide to the business mind : an expert explains corporate clients, finance, and the instincts of an MBA / Weston Anson
Imprint New York : Kaplan Pub., c2009
Book Cover
 WMS STACKS  KF390.B84 A57 2009    AVAILABLE


Descript. xiii, 255 p. : ill. ; 23 cm
Summary/Abstract "The Attorney's Guide to the Business Mind offers lawyers a revealing look into the business brain. With his unique legal-business perspective, author Anson, a Harvard MBA and previous chair of the ABA's Trademark Licensing subcommittee, reveals how businesspeople view lawyers, why businesspeople use lawyers, and what lawyers need to know about business and businesspeople."--BOOK JACKET
Note Includes index
Subject Commercial law -- United States
Contracts -- United States
Commercial law -- United States
OCLC # 271812164
Table of Contents
Ch. 1The Real World1
Ch. 2The Rules of the Game21
Ch. 3Rankings and Ratings43
Ch. 4The Real Payoff of Graduate School57
Ch. 5Basic Financial Concepts75
Ch. 6Economics 10199
Ch. 7Marketing 101 - Building a Business107
Ch. 8The Business of Law123
Ch. 9Valuation and the Value Proposition145
Ch. 10Maximizing Value - The Law Firm Value Proposition161
Ch. 11W.O.G.s (White Old Guys) versus Blogs181
Ch. 12Alphas versus Betas - MBAs versus Lawyers205
Ch. 13Why MBAs Get Rich and JDs Get Old219
 Epilogue: Final Rules of the Road239